The Tourism for Tomorrow Awards focus on five categories that have been carefully selected to exemplify how Travel & Tourism can create significant economic, environmental, social and cultural benefits on local people and places. We welcome entries from all tourism businesses and suppliers - destinations, resorts, individual hotels and niche enterprises, as well as global businesses such as airlines and major hotel chains.
The Tourism for Tomorrow Awards and the United Nations Sustainable Development Goals (SDGs) have mutual aspirations. The sections below highlight how each Award category is connected to a specific set of SDGs, showcasing how awards participants are contributing to these globally agreed goals.
This award is open to any tourism organisation that is working to improve the lives and opportunities for communities where it operates. The award aims to celebrate the force for good tourism can be for local populations, and will be made to the organisation that has strived to enhance the capacity of the community, providing health and education, empowering local people and increasing the spread of benefits. Applicants must demonstrate exceptional community engagement; board level commitment to community issues; policies embedded across the organisation, evidence of investment in creating and maintaining community projects; preservation of cultural heritage; and support for direct local employment and local supply chains.
The Tourism for Tomorrow Community Award is about poverty eradication, equality, inclusive growth and the preservation of cultural heritage all of which are core to the SDGs. Goal 1 aims to alleviate poverty, Goal 2 is about supporting local supply chains, Goal 8 focuses specifically on tourism’s ability to create jobs and promote local culture and product, and Goal 16 is about promoting peaceful and inclusive societies. Many projects also positively impact the education and health of the communities they engage, contributing to Goals 3 and 4 as well.
This award aims to celebrate excellence in destination stewardship and is open to any country, region, state, town or national park that is working to create greater sustainability through its Travel & Tourism sector. The destination must demonstrate how it has worked exceptionally in any aspect of sustainability, whether economically, socially, culturally, environmentally or politically. Applicants may include national, local or regional authorities, NGOs, businesses or community organisations. Criteria include: improving direct economic and social benefits for local people; conservation and protection of natural or cultural environments; mitigation and adaptation of tourism activities with climate change; and respect for the rights of local and indigenous people in the destination.
The Tourism for Tomorrow Destination Award showcases how Travel & Tourism can contribute to the SDGs across the board from economic development (Goal 8) and poverty alleviation (Goal 1), to conservation of resources (Goals 6, 14 and 15), development of sustainable infrastructure (Goal 9) and cities/human settlements (Goal 11).
This award aims to celebrate the force for good that tourism can be on the environment. It is open to any Travel & Tourism organisation that is striving to improve the natural environment through its operations. The award will be presented to the nominee that has worked exceptionally to improve bio-diversity, promote conservation, minimise use of scarce resources, or developed mitigation and adaptation strategies for climate change. Applicants must demonstrate board level commitment to environmental issues; policies for environmental management embedded across the organisation; evidence of investment in green technologies; development of behaviour-changing initiatives among guests, staff and suppliers; and outstanding environmental benefits from its practices.
The Tourism for Tomorrow Environment Award embraces protection of the environment and efficient use of natural resources, as well as the sector’s response to climate change, all of which are fundamental to the ambitions of the Sustainable Development Goals and where tourism is in many ways most challenged. SDGs 6, 14 and 15 relate directly to environmental conservation focusing on freshwater use and management (Goal 6), marine management and specifically the role of tourism in Small Island Developing States (Goal 14), and land-based ecosystems (Goal 15) respectively. SDG Goal 13 calls for urgent action to combat climate change and its impacts.
This award is for any project that has developed an innovative approach to addressing a particular sustainability challenge. The innovation can relate to the process, product, delivery or financing of the approach, but it should be new to the world, not simply new to an organisation or destination. The award can apply to projects that have worked exceptionally to develop an innovative solution to problems such as mitigating impact on climate change, reducing demands on scarce resources, promoting bio-diversity or improving health and well-being. Organisations need to demonstrate exceptional creativity in developing the innovation; the nature and significance of the issue which the innovation has addressed; the scale of the innovation and whether it can be replicated elsewhere; and the overall benefits to sustainability.
This category is open to any organisation, or partnership of organisations, which is dedicated to improving career opportunities for people within Travel & Tourism. Organisations need to have worked exceptionally to enhance the capacity of individuals and groups of people to enter the Travel & Tourism sector; to aid the recruitment and retention of under-represented groups; to develop skills for those already employed enabling them to advance in the industry; and to offer fair employment practices. Criteria include: exceptional human resources management; policies for developing people which are embedded across the organisation; evidence of significant investment in creating and maintaining training and staff development; staff/student training in sustainability; and support for direct local employment as well as local supply chains.
The Tourism for Tomorrow People Award showcases examples of industry initiatives to encourage and develop the T&T workforce. Fostering job creation and skills development underpin the ambitions of the SDGs to create inclusive and sustainable economic growth. Goal 8 specifically recognises Travel & Tourism’s power to create jobs, and Goal 4 relates directly to the provision of education and learning opportunities.