Rochelle is Director of Research at WTTC and is responsible for the design and execution of the research that underpins the work of the Council. The policy and economic research undertaken for the Council ensures that recommendations and advocacy to governments are supported by rigorous methodologies.
Rochelle has spent her whole career in consumer and market research within the tourism sector. She has held senior roles at Which?, the UK's consumer organisation, TUI Travel and MORI (now Ipsos-MORI) where she was the lead for leisure research. Rochelle holds an MSc in Tourism Management from the University of Surrey and an LLDip from the College of Law, UK.