WTTC Three Key Initiatives

Our Initiatives

Our mission is to ensuring the Travel & Tourism sector’s long-term growth, inclusivity and sustainability. This requires for a strong public-private collaboration and an enabling environment to address current and emerging challenges and opportunities for the sector.

In this context, WTTC focuses on three key initiatives: 

    • Security and Travel Facilitation
    • Sustainable Growth
    • Crisis Preparedness, Management & Recovery

Alongside our three key initiatives, during the COVID-19 pandemic, we have been working to reopen the Travel & Tourism sector alongside our Members, Governments and other associations. 

WTTC Travel Initiative

Security & Travel

Encouraging public-private collaboration, innovation and the deployment of technology to ensure that travel is safe, secure and seamless.

WTTC Sustainable Growth Initiative


Ensuring that Travel & Tourism growth benefits everyone, protects cultural heritage and contributes positively to Climate & Environment Action.


WTTC Crisis Initiative

Crisis & Recovery

Bringing together the public & private sector to enhance our preparedness and resilience to address the crises of today and tomorrow.

Initiatives SafeTravels Protocols & Stamp


Due to the need for a global coordinated approach to recovery, we launched the SafeTravels Protocols and the world's first health and hygiene Stamp.

Initiatives To Recovery & Beyond

To Recovery

This important report explores the impact and implications of COVID-19 on the Travel & Tourism sector through a data-driven examination of four interlinked trends.

Initiatives Social Impact

Social Impact

Our latest Social Impact Campaign builds on wanderlust to present the deeper benefit & positive impact that Travel & Tourism has on the local community.


Strategic Partners:       Saudi_Arabia HiltonAMEX