SafeTravels

Safe Travels: Global Protocols for the New Normal

WTTC alongside our Members, governments, health experts and other industry associations are working together to achieve effective recovery protocols by developing meaningful action plans that optimise sector-wide recovery efforts.

Part of our protocols include providing the public & private sectors with the insights & toolkits for interaction & implementation to ensure that people are and feel safe. It is paramount to have common rules. Ultimately, we envision a future of travel which is safe, secure, seamless and provides an authentic and meaningful experience to the traveller across the journey; one which supports the livelihoods of millions and contributes to sustainable economic growth.

We will create short protocol reports for at least nine industries within Travel & Tourism to align the private sector behind common standards to ensure the safety of its workforce and travellers as the sector shifts to a new normal.

We will be launching the reports in phases.

What our Members say...


Christopher Nassetta

Chris Nassetta
WTTC Chairman and Hilton’s President & CEO

“We see green shoots of hope emerging as our global community turns its attention toward recovery from the COVID-19 pandemic. But we know that travellers will only venture out into the world again when they feel it is safe to do so, making it critically important that we give them the confidence and peace of mind they need.
The global protocols WTTC has laid out are designed to align the travel and tourism industry around consistent health and safety guidelines that will help protect travellers wherever their journey takes them.”


Federico Gonzalez

Federico J. González
President & CEO, Radisson Hospitality
“We need to make sure that the travel industry speaks the same language and each consumer understands what safety means in hotels, regardless of their location. Having a common worldwide protocol will allow consumers to recognise the same safety standards wherever they travel. 

“The WTTC Safe Travels protocols will make this same language possible for the benefit of everybody in this industry. This is the reason why Radisson Hotel Group fully supports this initiative and is looking forward to helping expand the WTTC Safe Travels protocols as much as possible, across the globe.”


Desirée Bollier

Desirée Bollier
Chair & Chief Global Merchant, The Bicester Village Shopping Collection

“The Bicester Village Shopping Collection is delighted to lend its Shopping Protocol methodology to the important Global Protocol initiative that the WTTC is leading.  As we face a new reality, it is fundamental to place the health and security of customers, partners and staff at the core business operations. So too, public and private must work together to share best practise and establish universally recognised guidelines to re-instil the trust and confidence of regulatory bodies, the traveller and, to accelerate travel and tourism recovery.”


Ariane Gorin

Ariane Gorin
Group President, Expedia Business Services

“As we move from crisis management to recovery, it is critical that we put the health, safety and security of travellers and our Travel & Tourism workforce at the heart of what we do. At Expedia Group, we back the WTTC's efforts to work across the industry on regulations and guidelines to get people travelling safely again so we can all experiene the magic of travel again.”


Arne Sorenson

Arne Sorenson
CEO, Marriott International

“We appreciate the World Travel and Tourism Council’s efforts to develop and communicate the health and cleanliness steps the industry is taking globally to safeguard our associates and customers as travel resumes.”


Keith Barr

Keith Barr
Chief Executive, InterContinental Hotels Group

“As an industry, we have always made the safety and wellbeing of guests and colleagues our top priority. IHG is proud to support the WTTC in shaping this best practice guidance in areas such as cleanliness and hygiene, all underpinned by the most relevant training and preparedness for hotel teams.
This important work illustrates how our industry can come together to provide the reassurance and confidence that will be so important as people return to travel.”


Sébastien Bazin

Sébastien Bazin
Chairman and CEO, Accor Group

"Welcoming, protecting and taking care of others is at the very heart of what we do as hoteliers. The dedication of owners and teams during this period is exemplary and our industry is doing everything it possibly can to meet accommodation needs as effectively as possible. Accor is proud to support the WTTC Safe Travels initiative thus building trust and getting the world back to traveling in the safest conditions."


Brett Tollman

Brett Tollman
Chief Executive, Travel Corporation

“Our industry faces an existential threat. We need to define new protocols and measures to get people’s confidence to travel again, for leisure and business. WTTC is best positioned to help work with us and governments to define those together.
We believe WTTC is best suited to work with all governments, the WHO and other necessary organisations to agree how we are going to operate in the new ‘abnormal’. Let’s put our differences aside, come together and expeditiously with WTTC define these new protocols and measures, get them in front of governments, get them signed off and let’s get out there, convincing people to travel again with all of us.”


Alex Zozaya

Alex Zozaya
Executive Chairman, Apple Leisure Group

"Hello, I’m Alex Zozaya, Chairman of Apple Leisure Group and Vice Chairman of the WTTC for Latin America and the Caribbean, as all of you, I’m deeply concerned about the travel today all over the world, we must regain the trust on the traveler, we have to avoid the confusion and the uncertainty that prevails in the market today. The WTTC has created these universal protocols, that hopefully, as us, you will embrace happily. Thank you very much for your support."


Greg Webb

Greg Webb
CEO, Travelport

"The global travel industry is united in its desire to support a safe, healthy and responsible return for travel. However, for this to be achieved, the industry and governments across the world must now unite around a consistent set of clear, practical and meaningful protocols, which are backed up by medical evidence and give travelers the confidence they need to once again take to the skies. We applaud the World Travel and Tourism Council for taking the lead on developing the Aviation Global Protocols and are proud to have contributed to their formation."


Jane Sun

Jane Sun
CEO, Trip.com Group

"For us and our partners, the safety of travellers is always our top priority. We are more than happy to see that WTTC is setting global standards to ensure a safe experience and bringing confidence back to all travellers. 
Whenever you are ready to take your next trip, we are here to support you."


Matthew Upchurch

Matthew D. Upchurch
Chairman and CEO, Virtuoso

“Restoring consumer confidence will be the single biggest barrier the travel industry needs to overcome in a post-pandemic world. The Global Hospitality Standards from the WTTC will help provide a source for reliable cleaning protocols that applies universally, providing Virtuoso clients and all travelers a higher degree of assurance before booking their next trip.”


Pansy Ho

Pansy Ho
Executive Chairman and Managing Director, Shun Tak Holdings Group

“Shun Tak, being a committed investor in regional transportation, integrated hotel and destinations across Hong Kong, Macau and China, fully supports WTTC’s efforts in driving the rebound of the tourism sector. 
We stand in solidarity with WTTC to embrace travel and tourism once again, under the valuable guidelines set out in the ‘Global Guidance’, putting safety, health, security and sustainability as priorities as we unite to revitalize our industry.”


Stephen Kaufer

Steve Kaufer
CEO and Co-Founder, Tripadvisor

“We see the early signs of our industry's resiliency, but we also believe that restoring consumer confidence is the greatest accelerant to increasing traveler demand. Safety has always been top a priority for travelers, and the need to feel safe will only become more important in the months and years ahead. As the owners and operators of hotels reopen, travelers will want know what steps these properties are taking in order to keep them healthy. Tripadvisor applauds the WTTC and its Safe Travels initiative as the industry launches a common framework aimed at creating a safe, healthy and secure environment for guests during their stay. As a company, Tripadvisor will continue its work in partnership with the WTTC and others within the tourism industry to help travelers easily find health and safety information that gives them the confidence to plan their next trip.”


Deborah Flint

Deborah Flint
President and CEO, Greater Toronto Airports Authority

“Airports are one part of many organizations that form the travel and tourism ecosystem, to serve business and humanity’s need to connect. Together, we must work towards recovery from this crisis. That is why collaborating with partners like the WTTC on protocols for the new travel experience is important to us. A standardized approach, led by governments with input from industry, will allow us to ensure all safety measure are in place and is a critical step in building confidence in travellers, governments and ensuring resiliency for our industry.”


Gabriel Escarrer

Gabriel Escarrer
Executive Vice Chairman & CEO, Meliá Hotels International

"Safe Travel and Health Confidence are the new priorities, and are here to stay; the pandemic is a common concern for companies and destinations throughout the world, and it is a shared responsibility for us to work together and offer global health & safety standards against COVID-19. We therefore welcome the Global standards approved by WTTC, that belong to all of us."


Robin Ingle

Robin Ingle
CEO, MSH Ingle International, Travel Navigator, Novus Health

"Travel and Tourism is an important cornerstone to society. Through travel we enrich our knowledge and our lives, making the world a better place. The COVID-19 pandemic has changed how we operate, but does not extinguish our need to roam the planet. WTTC, governments, and the travel industry know that Travel & Tourism is a major economic engine driving growth, development, sanitation, health and education. Through WTTC’s leadership and with the collaboration of the travel industry we see a rebirth of travel in stages over the next few years. Thought leaders in the industry have created innovative ideas to modify travel, removing barriers and concerns. We see a strong re-emergence in international mobility with purpose and thoughtfulness, engaging all stakeholders in its design and direction. Our company has sharpened its focus to support the needs of travellers, governments, and the travel industry. Our goal is to simplify and promote healthy and safe travels by providing trusted, integrated mobile tools and professional services. We believe that enabling a touchless, seamless journey will make it easier for travellers to start exploring the world again."


Jamie Rhee

Jamie Rhee
Commissioner, Chicago Department of Aviation (CDA)

"Chicago's O'Hare and Midway International Airports are getting ready to reconnect the world to Chicago and Chicago to the world. The Chicago Department of Aviation is working hard to safely welcome passengers to our airports and we are following many of the same WTTC Safe Travels protocols to ensure everyone traveling through our airports are protected. Following these increased health, safety, and security guidelines ensures that we are all working together to provide a safe travel experience. We will return to the airports in safe and healthy ways and together travel will once again become a normal part of our lives."


Kiki Sarasola

Kike Sarasola
Founder & President, Room Mate

"We are living in difficult times. This pandemic is hitting all our industry very hard. We have to remember that this is a pandemic, it’s not an endemic problem, it’s not a systemic problem, it’s a pandemic which means it has a beginning and it has an end. The end will be when we have the vaccine.
It is very important that, in the meantime, we work together – the public and the private sector, to have protocols, to have new ideas, to make our tourists and our clients have sanitary tranquility; confidence to travel. We have to give back confidence to all the people who travel, to all the people who work and have to visit other countries or cities and we do that working together.
WTTC is promoting very good initiatives and I really think that’s the way to do it. We have to work together. We, as a private sector, know how to deal with our sector, and the public sector should listen to us.
We want to help. Please, let us help you."


Sabina Fluxa Thienemann

Sabina Fluxá Thienemann
CEO, Iberostar Hotels & Resorts

“This crisis has shown the importance of global coordination to overcome the vulnerability of the tourism industry and become more resilient. We cannot work with heterogeneous measures depending on each country: we must face the new scenario with global standards that guarantee the sustainability of our sector. It is very important to keep an eye on the medium and long term, and incorporate health safety as a new pillar of global sustainability. Health and environment will be the key axes of a resilient tourism policy.”


Carlos Munoz

Carlos Muñoz
Managing Director, Hotelbeds

“This important measure not only gives our sector greater clarity on COVID-19 response best practice, it will also give greater confidence to travellers when booking a hotel and thus help the tourism sector recover more quickly. That’s why at Hotelbeds we will back this initiative and additionally are working on including information about this in our distribution for travelers to consider when reserving a hotel.”


Frank Rainieri

Frank Rainieri
Chairman and Founder, Grupo Puntacana

“We have to congratulate the World Travel & Tourism Council for its leadership and publishing these global guidelines for the re-opening of our industry.
This pandemic has done significant damage to the value of our industry and we must lead this process of recovery and ensure people that the hospitality sector is safe with the best operational guidance and protocols to make our sector unique. The WTTC will help to renew the consumer’s confidence in travel which is the most important goal now to every one of us.”


Shirley Tan

Shirley Tan
Group CEO, Rajawali Property

“Tourism recovery is vital to prevent millions of people from being driven into extreme poverty. Rajawali Property Group, one of the leading hotel investment and development companies in Southeast Asia, fully supports WTTC global initiatives to bring together governments and private sectors to put in place critical global standards and protocols to ensure safe travel, accelerate global tourism recovery, and reshape travel & tourism industry for the future.”


Rita Marques

Rita Marques
Secretaria de Estado, Visit Portugal

"Portugal has been commited in reassuring our tourists they will always have the best experience in our country. This stamp, together with our “Clean & Safe” program, is one step further in reassuring everyone that we take care, our destination is focused on recovery and trust is at the core of our business."


Aileen Clemente

Aileen Clemente
Chairman and CEO, Rajah Travel Corporation Inc

"Restoring travel confidence is a major pillar to the recovery of our industry. Rajah Travel Corporation fully supports the WTTC in its leadership in engaging the private sector for the development of Safe Travel protocols across the value chain. We all benefit from WTTC's strong advocacy with global and national institutions to prioritize travel and tourism in the recovery plans. The WTTC initiatives during this crisis are instrumental in how we re-shape our product offerings, business solutions and service to ensure and promote safe, secure, and seamless experience among our global customers and stakeholders."


Hugo Desenzani

Hugo Desenzani
CEO, Libertador Hotels, Resorts & Spas

"For the first time in recent history we face a shutdown of travel as we know it. Most Countries have closed borders and emptied hotel rooms. The good news is that no pandemic will take away our deeply rooted desire to explore and discover and we will travel again soon. Because a global problem requires a global solution, we fully support the WTTC and their initiative of consistent, global safety guidelines, which will allow our guests to travel and feel safe."


Carlos Berdegue

Carlos Berdegue
CEO, El CID Resorts

"We are committed to do what it takes  to secure a great and safe experience for you and your family."


Jose Chapur

José Chapur
CEO, Palace Resorts

"WTTC has standed as a the “go to instution” in this Pandemic, and is taking the lead on the defining actions the industry has to take, to successfully overcome this problem, by designating worldwide standards both for the well being of our staff members, and as well, for the peace of mind of our clients."